Category Archives: Steve Jobs

Apple, iOS, Macintosh, Steve Jobs

Thoughts on Apple’s Executive Shakeup

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News of Apple’s fires and promotions is unsettling and leaves many questions to answer. The Jony Ive promotion over all human interface at Apple is great. The firing of John Browett as head of retail seems good. Why should the rapidly growing and most profitable retail operation in the world get cut backs to save a few bucks? The loss of Scott Forstall, the key force in the development of iOS, is a little scary.

I want to put in a disclaimer here before I get started with my comments. I don’t know nearly enough about these guys. This is more a list of questions and guesses than solid information. I will post updates as more is revealed.

Jony Ive

Skeumorphism begone! No more bookshelves, leather stitching and horrible fonts like in notepad. Jony will see to the elimination of all unnecessary ornamentation, you can be assured of that. In its place will come extraordinary care in all manners of software design. The differences between hardware and software design will cease. Yay for that. The only questions here are:

  1. Who will lead the software and UI effort underneath Jony Ive? Is there a designer in waiting to take that role? Probably so.
  2. Will there be loss on the hardware side due to less attention there? I’m hoping the broader focus won’t dilute the secret sauce once an awesome design lead is selected.
  3. Will the elimination of conflicts and workarounds necessary to overcome the ongoing differences between Ive and Forstall free up energy that more than makes up for #2?
  4. Will there be synergy having hardware and software design under one roof? Yeah.

Scott Forstall

  1. Forstall is extremely talented or Steve Jobs wouldn’t have kept him and promoted him to top of Apple software.
  2. It’s scary to think what happens when all that knowledge in his head and passion goes somewhere else like Google or Microsoft. If he goes to a smaller venue to become CEO there, that could be a good thing for Apple.
  3. The iOS team is the A-Team at Apple software. Can Craig Federighi take that A-team higher without a dip while he and the team adjust to a new leader?
  4. Some say Scott may have been the closest to a Steve Jobs in his passion, creativity, vision and take-no-prisoners determination. Will his leaving make Apple too soft?
  5. I want to know a lot more about Federighi and his immediate reports. Will this be a plus or a minus for iOS?

Eddy Cue

  1. Who is this Eddy Cue guy anyway? I don’t like iTunes much and iCloud looks pretty great but is still in that awkward stage where we can’t be sure how successful it will be. Apple TV is still struggling.
  2. Eddy is taking over Siri and Maps and already had a full plate. We hear he is not an egomaniac and just does what needs to be done. I’m sure that makes him popular, but does that make him able to drop jaws and delight?
  3. I like Maps so far given its toddler stage so I think it will be fine.
  4. I’m not too worried about Siri. It hasn’t been great yet although it surely has its moments. Pour in the money and I think you will keep moving up that ladder. I love the dictation that’s already proving useful.
  5. Practical and pragmatic are two things that really help balance creative efforts. Apple is heavily laden with creatives, so Eddy’s practicality may be good. When Steve came back to Apple, he got really practical and we all know how well that went. Brilliantly!

Bob Mansfield

  1. Bob seems perfect in the role he’s played at Apple in hardware engineering. He comes across really practical and earnest in his videos.
  2. Apparently, Bob didn’t get along with Forstall and would probably be long gone by now if Scott wasn’t leaving. And Bob is well-liked by Jony Ive.
  3. His new Technology group should be interesting. I hear wireless and semiconductors will fall here. Those are mobile technologies that are important these days.

Craig Federighi

  1. Sr. VP, Software Engineering – OS X and iOS.
  2. I like him from his keynotes. Seems highly competent and smart.
  3. We need to learn more about this guy as his job is critical.
  4. Big job. I hope he is really, really good.

Dan Riccio

  1. Sr. VP, Hardware Engineering
  2. Yikes, I don’t know this guy – yet.
  3. The word is Jony Ive prefers Bob Mansfield.
  4. The word is the Hardware Engineering troops were grumbling after Riccio’s promotion.

John Browett

  1. He gave well-deserved pay raises to some of the retail staff. That’s a start.
  2. He cut staff hours to to try to save money. Not so good when Apple sales are through the roof and consumer expectations are that they will be treated as well as they would be at a Rolls Royce dealership. Retail pay is low. Apple has over $100 billion in the bank. This does not compute.
  3. Tim Cook selected him. Bad decision in my book.
  4. Tim has now taken over retail until a replacement is found. I’m sure efficiency will be great but that’s not sufficient.

Phil Schiller

  1. Sr. VP of Worldwide Marketing.
  2. Nothing here to see except Phil did run the whole keynote pretty much when the iPad mini and all the rest was introduced.
  3. It’s obvious that Phil is really bright and no pushover. He’s going to help keep the ship aright. Without Steve, his voice is louder.
  4. He’s not just a sales guy. He has a lot of input into products too.
Apple, iPad, iPhone, Personal Technology, Steve Jobs, Trends

CEO Steve Jobs Exits – Filling Steve’s Shoes

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I am a huge fan of Steve Jobs. He has taken some of the best dreams the computer industry has had and made them real – in fact enhanced them further. He’s made amazing technology available to the Masses. He has delivered on his goal to change the world. And then some.

But now Steve has kicked himself upstairs to the Chairman position where I think he will stay until death do us part. My impressions are that his health is failing and he must cut back severely to stay alive at this point. Barring a miracle, the end is near. So, what happens to Apple with Steve’s role further diminished?

First of all, I don’t see a successor to Steve Jobs anywhere at Apple or not at Apple. At Apple, Steve has been gutsy, bold and tireless. He has been idealistic but practical and committed enough to actually fulfill on those ideals. That’s a great human to emulate. He has also been a flag bearer for a vision of technology + art and humanities.

The problem for us, not so much for Apple, is that some of the things we’ve loved about Apple products may be diluted as Steve’s influence subsides. Values like excellence, aesthetics, design, minimalism and innovation may suffer without their strongest exponent – how could they not? Although a great man in his own right, Jony Ive isn’t going to be able to champion these values as well as Steve has done. If there is one more thing for Steve to do, it is to find that someone that can fill the gaps he will leave at Apple. All the other pieces are there right now. Apple is unstoppable – short term.

The Steve-sized hole I see at the future Apple is in these intangibles — we need an insanely great advocate who can go against the temptations to play it safe. For example, minimalism a la Dieter Rams’ ten principles, is bold. It is placing your bets and going for it. You don’t get little failures that way, you get big ones when things don’t go as planned.

When push comes to shove, Steve would stand in the fire and find that bold place. He has kept calling for redoes of various products well past the point anyone I’ve heard of would just say, we’re done. That’s a print!

But Steve was not cavalier or reckless. Look at that cash stronghold Apple’s got. Far from it. Steve has just been unwavering in his vision and commitment – and it paid off. Two of Steve’s greatest talents have been to (1) find and hire awesome people to work at Apple and (2) to inspire and cajole those talented people to work in tandem to accomplish great things. I would think a big part of the draw at Apple is to have this opportunity to change the world and work on cutting edge products. These people are still there and they are there not just for Steve.

We have the incredible people. We have a Steve-shaped hole that is only partially grown. I want Tim Cook at the helm right now. Stay there, Tim. Short term, I would like to see a CEO-wannabe arty, design kind of person developed within Apple’s midst or hired from outside (there are probably 10 of these or more at Apple right now) and brought onto the executive team asap. Maybe this person just helps make up for the hole. He or she doesn’t have to be CEO necessarily. But this person needs to make it easy for Jony to keep doing his thing at the level he’s been doing it.

My Stevie J man or woman would need to be a leader. Would probably need a pretty great track record. How do you fill this hole? As they say, though, when one door closes another door opens. Our whole world has learned from what Steve and Apple have wrought. For all I know, generations will be affected by these values. There are an awful lot of Apple fans. Look at China’s adoption of the iPad of late.

Don’t in any way consider this to be a negative opinion on Apple’s short term prospects. How can they lose? I’m hoping MG Siegler’s idea about Steve’s One More Thing comes true this fall. And, no one has written better and more insightfully about all this than Jean-Louise Gassée in his recent Monday Note: Who’s Going to Protect Us from Cheap and Mediocre Now?