Monthly Archives: September 2011

Blogging, Independent Knowledge Professionals, Social Media

Blogging Do’s and Don’ts for the Independent Knowledge Professional

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I’ve been blogging for eight years now and have gained some insight about it along the way. If you are starting a new blog or haven’t yet found the success you have been looking for with it, here are a few things I would advise you as an independent knowledge professional.

#1 Don’t put Google ads on your own site. You are already advertising yourself. Don’t junk up your page and drive anyone away to make a tiny bit of money.

#2 Don’t let your own offers clutter your page and diminish the value (and brand). From a marketing perspective, blogging is first and foremost showcasing you as an independent knowledge professional. Building your subscriptions and mailing list is valuable but secondary. Don’t detract from the main event with your requests from the sincere visitor who is either there to read a specific post,  trying to solve a specific problem or learn something or is actually shopping to hire a consultant or knowledge professional like you. Smaller unsolicited positive outcomes could be a subscription, a Facebook, LinkedIn, Google+ or Twitter update  about your post or blog or about you. The art here is to find a way to make information available about other desired outcomes you might like — like getting a subscription or new mailing list entry — without harming and distracting from the value you are providing, or worse, annoying someone.

#3 Showcasing you is a byproduct not what you want your visitor to experience. The visitor needs to experience value as promised in the about page, post titles and categories. Yes, disclose information about yourself in the about page and in your posts as a way to add value. The reader can better interpret your posts if he or she knows where you are coming from.

#4 Discovery. The marketing value of your blog comes first in discovery. If you gain a readership and begin to rise in Google searches from people who may eventually want your services, you win. People find you and you don’t have to go out blindly trying to find them.

#5 Brand-building. This is simply building your reputation as a knowledge professional by means of showing your stuff on your blog. It’s a freemium strategy. Some will subscribe to your RSS feed or mailing list. People who like your blog may tell others and spread the word via social media or on their own blogs. Some of those who like your posts may like what you have to offer enough to buy an ebook from you. If you do trainings or seminars, some may want to pay to attend. Some may contact you about a possible engagement.

#6 Quality over Quantity. We are all busy and the temptation is to just get a blog post done. Short is fine. Personal is fine. Low quality, half-assed efforts, not so much. Truly mediocre posts are not noteworthy enough to get word of mouth, links or anything else. It doesn’t reflect well on you. SEO tricks could juice up a blog with subpar content, but would you ever get a good client that way? Infrequent posts of quality are preferable to regular banal posts.

#7 Fans. If, through your good works, you develop a sympathetic and appreciative following, your fans might help you in return when you launch an important initiative like an eBook or new seminar.

#8 Colleagues. Information sharing. Your fellow travelers with interests in common can be good company and can contribute to your thinking. Who knows? They may link to you.

#9 Informal Partners. Informal, occasional light-weight partners or even a great associate or employee could be a desirable result for you. You may get approached regarding some kind of complimentary cross-referral or other cooperative undertaking. Some of these may be useful and worthwhile.

There are lots of other benefits and I’m sure a few more pitfalls to watch out for. I hope something here will help you get more out of blogging. It’s actually pretty easy to blog when your goal is just to share what you know for free. The pressure is off. Have fun with it!

Accessories, iPad 2, MacBook Air 11

Waterfield MacBook Air 11 Smart Case with iPad Tucked in

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Waterfield Smart Case for MacBook Air 11 with iPad 2 on top

In my previous post about the MacBook Air 11 and iPad 2, I mentioned that I had found a great Incase bag that will comfortably carry both the Air 11 and iPad 2.

The Smart Case from Waterfield has a different use case or two. I got the Smart Case to protect my MacBook Air in my backpack in case I fall or drop the backpack somehow. The Smart Case weighing 12 ounces is a nice compromise between weight and protection – providing a lot of protection for your Air.

Once I got the Smart Case though, another use appeared. I can carry the case by itself on Sunny days when I don’t need quite so much room or compartments. The Smart Case has one large flexible fine net pocket on its side. Cables can go easily here. If you don’t need cables or adapters, though, you can slip an iPad 2 into that pocket. It fits perfectly! Of course, protection on the back side of your iPad is not great, but that’s the back side — the front is protected by the whole Smart Case.

Now, normally I would reserve a bag of the quality and price ($79) of the Smart Case as a special occasion item. However, I am a devoted Waterfield bags fan and own many of their other products and find them incredibly well made. Waterfield’s service is ridiculously great. They are even based in SF which is a nice plus. I needed to get some kind of fitted sleeve for my new Air 11 and this is over the top functional, luxurious and protective. Watch Gary’s demo video about this bag and you may be convinced as I was.

Apple, iPad, iPhone, Personal Technology, Steve Jobs, Trends

CEO Steve Jobs Exits – Filling Steve’s Shoes

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I am a huge fan of Steve Jobs. He has taken some of the best dreams the computer industry has had and made them real – in fact enhanced them further. He’s made amazing technology available to the Masses. He has delivered on his goal to change the world. And then some.

But now Steve has kicked himself upstairs to the Chairman position where I think he will stay until death do us part. My impressions are that his health is failing and he must cut back severely to stay alive at this point. Barring a miracle, the end is near. So, what happens to Apple with Steve’s role further diminished?

First of all, I don’t see a successor to Steve Jobs anywhere at Apple or not at Apple. At Apple, Steve has been gutsy, bold and tireless. He has been idealistic but practical and committed enough to actually fulfill on those ideals. That’s a great human to emulate. He has also been a flag bearer for a vision of technology + art and humanities.

The problem for us, not so much for Apple, is that some of the things we’ve loved about Apple products may be diluted as Steve’s influence subsides. Values like excellence, aesthetics, design, minimalism and innovation may suffer without their strongest exponent – how could they not? Although a great man in his own right, Jony Ive isn’t going to be able to champion these values as well as Steve has done. If there is one more thing for Steve to do, it is to find that someone that can fill the gaps he will leave at Apple. All the other pieces are there right now. Apple is unstoppable – short term.

The Steve-sized hole I see at the future Apple is in these intangibles — we need an insanely great advocate who can go against the temptations to play it safe. For example, minimalism a la Dieter Rams’ ten principles, is bold. It is placing your bets and going for it. You don’t get little failures that way, you get big ones when things don’t go as planned.

When push comes to shove, Steve would stand in the fire and find that bold place. He has kept calling for redoes of various products well past the point anyone I’ve heard of would just say, we’re done. That’s a print!

But Steve was not cavalier or reckless. Look at that cash stronghold Apple’s got. Far from it. Steve has just been unwavering in his vision and commitment – and it paid off. Two of Steve’s greatest talents have been to (1) find and hire awesome people to work at Apple and (2) to inspire and cajole those talented people to work in tandem to accomplish great things. I would think a big part of the draw at Apple is to have this opportunity to change the world and work on cutting edge products. These people are still there and they are there not just for Steve.

We have the incredible people. We have a Steve-shaped hole that is only partially grown. I want Tim Cook at the helm right now. Stay there, Tim. Short term, I would like to see a CEO-wannabe arty, design kind of person developed within Apple’s midst or hired from outside (there are probably 10 of these or more at Apple right now) and brought onto the executive team asap. Maybe this person just helps make up for the hole. He or she doesn’t have to be CEO necessarily. But this person needs to make it easy for Jony to keep doing his thing at the level he’s been doing it.

My Stevie J man or woman would need to be a leader. Would probably need a pretty great track record. How do you fill this hole? As they say, though, when one door closes another door opens. Our whole world has learned from what Steve and Apple have wrought. For all I know, generations will be affected by these values. There are an awful lot of Apple fans. Look at China’s adoption of the iPad of late.

Don’t in any way consider this to be a negative opinion on Apple’s short term prospects. How can they lose? I’m hoping MG Siegler’s idea about Steve’s One More Thing comes true this fall. And, no one has written better and more insightfully about all this than Jean-Louise Gassée in his recent Monday Note: Who’s Going to Protect Us from Cheap and Mediocre Now?